Who are we?
We areLucidus Watches, a small watch brand from Belgium with one clear goal: creating timeless, distinctive watches that you can wear with pride every single day.
Our story
Discover who we are. And what is our drive?
Founder
My name is Rube Kesteloot, an 18-year-old from Belgium. In November, I took the leap to continue pursuing my dream: building my own watch brand.
How it started
My very first steps were collecting parts and assembling existing watch models — a learning experience, but not my ultimate goal. Soon I realized I wanted something unique: a watch that was truly mine, bringing my imagination to life.
Design & quality
My requirements were clear: elegant yet casual, original without copying existing designs, and above all, outstanding quality. With those conditions, I worked together with a manufacturer to create our first model.
Our first model — Lucidus Quadratum
TheLucidus Quadratumis currently our only model — because bringing even a single design to life requires so much time and resources. Each piece is the result of dedication, testing, and a strong eye for detail.
Why choose us
As a small brand, we give personal attention to every watch. When you buy from us, you don’t just purchase a product — you support a passion and receive direct, honest communication from the maker himself.